Bridging the Gap with Bailey Bryson: The Mind Behind the Non-Horse & Open Horse Incentives
In this episode of The War Pony Podcast, Cassidy Honne sits down with Bailey Bryson, the mastermind behind the Non-Horse Incentive and Open Horse Incentive — two groundbreaking programs reshaping the barrel racing industry. A top-level barrel racer herself, Bailey saw a gap in the sport and seized the opportunity to create a platform that rewards riders and horses often overlooked in traditional incentives.
From competing in the arena to developing innovative apps, Bailey shares her journey of identifying an underserved market and turning an idea into a game-changing reality. She breaks down how the incentives work, the challenges of bringing a tech-based solution to the western performance industry, and the impact these programs are having on riders at all levels.
We also dive into industry trends, the evolution of the sport, and what the future holds for barrel racing as technology and opportunity collide.
Bailey’s story is one of entrepreneurial spirit, passion for the sport, and a relentless drive to create opportunities where none existed before. Whether you’re a barrel racer, entrepreneur, or simply a fan of innovation in the western world — this episode will leave you inspired to chase down your own wild ideas.
Tune in to hear how one cowgirl is changing the game — one app at a time.
Connect with War Pony Co.
𝙒𝘼𝙍𝙋𝙊𝙉𝙔.𝘾𝙊
Check Out The Socials Here
Today's episode is sponsored by
ROCKIN’ TLC FARMS